Will Longhini

I'm working on my 5 year plan, just need to choose a font.

Some Nights

Album of the year.

My Favorite Super Bowl Commercials

“Well that was over the top.”

The Super Bowl ads this year weren’t all that great, especially from the big players. There was a lot of disappointment from Volkswagen with their followup to last year’s “The Force” commercial, “The Dog Strikes Back.” What would have put it over the top was if Darth Vader at the end was the same kid as last year force choking the cantina patron.

The other huge disappointments were Honda’s “Matthew’s Day Off” and E*TRADE’s “Fatherhood” ads. Anheuser Busch’s usually stellar clydesdale and prohibition ads were forgettable but the simple Bud Light Platinum spots seemed to work, or confirm a lot of people’s weekend purchases, especially on Twitter.

I did laugh at the M&M “Just My Shell” ad even though it had LMFAO’s “Sexy and I Know It” in it. I also enjoyed Toyota’s “It’s Reinvented” spot. Who doesn’t want a time machine baby?

With that being said, here are the three commercials I thought were the best. Surprisingly, two of them are from technology companies that I’m really not fond of. The other one really wants me to start buying American.

Best Buy - “Phone Innovators”

It was great seeing the creators of some of the things I use on my phone everyday, like the text message and Instagram. The ending with the creators of Words With Friends, poking fun at the Alec Baldwin situation, was very clever.

Chrysler - “It’s Halftime in America”

Let’s rally people. “Yeah, it’s halftime America, and our second half’s about to begin.”

Samsung - “Thing Called Love”

I’m not supposed to like this ad because I’m an Apple fan. Samsung has been poking fun of Apple fanboys waiting in line for Cupertino’s latest product for awhile now but this ad was great because of one thing: The Darkness.

I think I enjoyed “The Voice” last night better than any part of the Super Bowl. I hope Jesse Campbell, from Chicago, wins. I’ve never heard a better voice.

[Bonus]: Acura’s “Transactions” ad with Seinfeld was OK because they brought in the Soup Nazi.

[Source: YouTube Ad Blitz]

I Lied, This Was The Best Super Bowl Commercial

This only aired in Nebraska and was cut-off by a local news promo which makes it even more awesome.

Even Old Milwaukee links to the tv-recorded clip, not even an official video!

Comments/Commenters Are The Worst Things On The Internet

They’ve gone and blown it for everyone else.

I asked a question a few months back asking, “Is there any fairytales with the prince being rescued?” The next day I came across a saying or poem detailing how men want to be saved just like women; men want to be a part of a fairytale the same way women do.

Some commenters left very insightful comments about how most stories are written by a man (so what?). Others linked me to stories about males and princes being rescued (thank you!)

Others, well they ruined the whole experience. I’m removing the comments section from my site.

Top 5 Bands I Want To See Live

In no particular order:

  • Jimmy Eat World (0/2 on attempts so far.)
  • Sleigh Bells
  • New Found Glory
  • AWOLNATION
  • Foo Fighters (or any real rock band)

What concerts do you really want to see?

Foursquare Is My (New) Favorite Social Network, Adds Restaurant Menus

Foursquare may be my favorite social network (sorry Path). I was talking with an ‘06 Miami alum the other night in Oxford and told him that I thought Foursquare was the most underrated social network. I believe things are going to change.

Things for Foursquare are going to change because Foursquare continually adds new features that users welcome with open arms. Unlike Facebook, and more recently Twitter, when Foursquare adds a new feature, bloggers and users alike rave about it; we can’t fathom how we interacted before without them! Foursquare’s latest feature may be its best yet.

Foursquare Radar and Explore are both pretty great features, Radar pinging users using the app on iOS and Android about places they may be interested in based on their location using GPS. BRILLIANT! It works really well, especially walking around neighborhoods in downtown Chicago when your first restaurant choice has a two-and-a-half hour wait for a table. Explore is neat, allowing you to find something interesting anywhere in the world with a few keywords. Those are both really great features but what users really want are menus.

Foursquare is bringing restaurant menus to its service.

We’ve partnered with the awesome start-up SinglePlatform to share over 13,000,000 menu items at almost 250,000 restaurants in major U.S. cities, with more on the way.

How awesome is that?


Foursquare is no longer the check-in app you use every once-in-awhile. Foursquare is now the go-to app to learn what types of interesting places are around you (even without having to open the app and search), what you can do in those places and what you can order. It also lets you see where your friends are and adds an element of gaming to the mix.

People often wonder why I use Foursquare instead of Yelp to look up new kinds of restaurants/bars/etc. to try out. I don’t trust Yelp. I’ve read too many stories or heard from friends who work for companies that are paid money to write positive reviews on Yelp. I trust Foursquare users; they’re actually using the service and writing down tips because they had a positive, or negative, experience. And even though my friends make fun of me for leaving tips on Foursquare, I feel like I’m paying it forward.

Menus make Foursquare one of the most well-rounded social networks around and one I hope more and more people will continue to sign up for and use regularly. Dens and his team are continuing to push the way we think of a social network. There’s a reason why Facebook has shut down its check-in feature.

Foursquare is not about letting everyone know where you are. It’s about building a community, sharing that community with others and exploring the things around you.

Foursquare helps you experience your world.

Please, download the Foursquare app now, on iPhone or Android, or check out the website. Add me as a friend and let’s explore one of the best social networks available.

[Foursquare blog]

You Can Still Access Wikipedia (They Even Tell You How)

“Is it still possible to access Wikipedia in any way?
Yes. During the blackout, Wikipedia is accessible on mobile devices and smart phones. You can also view Wikipedia normally by disabling JavaScript in your browser, as explained on this Technical FAQ page. Our purpose here isn’t to make it completely impossible for people to read Wikipedia, and it’s okay for you to circumvent the blackout. We just want to make sure you see our message.”